Devold, worn by Norwegians since 1853.
Working for the world's oldest outdoor brand means being responsible for bringing something of unique value to new generations. When I first met Devold on the wild West Coast of Norway they were close to bankruptcy. Together we turned the brand around, changing their focus from the big global players and back to exploiting their unique heritage. We built on the trust and respect of the mountain professionals who had always made Devold their first choice. We made people aware of wool as a truly natural, sustainable miracle fibre. The Devold brand is now not only a commercial success but a living, breathing national treasure. Made at FRANK