A simple message well told and always in the child's best interest.
Stokke was a brand hiding in the shadow of it's star product, a Scandinavian design icon, the Tripp Trapp highchair. An extensive brand audit and strategy process focused the brand with a new vision, simply to always be in the child's best interest. This seemingly obvious starting point was to guide all product development and slowly created a unique and sustainable position for the brand. A long term relationship has resulted in consistent and effective design and communication which has seen impressive growth for the company in over 60 markets worldwide. Made at FRANK