A digital brand management tool for one of the worlds best loved brands.
The Carlsberg company is famous for it's global advertising campaigns. These campaigns employ leading advertising agencies, the best marketing expertise and require huge amounts of time and resources. The constant rotation of staff and agency partners meant that the knowledge gained during the creation of a campaign would be lost. I worked in a two man team together with the Marketing Department to evaluate and document the use of Carlsberg brand identity through it's global campaigns. The result was a digital tool which allowed the user to quickly gain and understanding of the Carlsberg brand and how to implement a campaign in all local markets. We fulfilled the the Marketing Director's wish to be able to "brief my people from my mobile with a single text message". Made at FRANK