The Lab

Breaking all the the rules, a new no brand, brand.

Description
The use of snus has long traditions in Scandinavia and is proven help reduce smoking and with significantly reduced adverse health effects. When Swedish Match wished to launch a new product on the Norwegian market they asked their audience what they wanted. The answer was that they did not want another brand but a simple, functional product which was easy to understand. The solution was an innovative product that had no brand name but a simple numbering system for ease of recognition. The product range was instantly recognisable and became the company's most successful launch on the Norwegian market. Made at FRANK
 

Services
Brand strategy
Brand identity
Packaging

 

Team
Oscar Michaelsen
Mediha Budak (client)

 

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