Empowering a skiing revolution.
Madshus is not only the world's oldest ski manufacturer but one of it’s most forward thinking. I worked with a small team to create the name, identity, communication and app interface for a game-changing innovation. Elite skiers are constantly searching for ways to optimise their performance to gain those vital seconds. Choosing the right ski’s for a skier's unique attributes and matching them to the skiing conditions is vital. The Madshus empower™ system consists of ski’s embedded with a chip containing each pair of ski’s unique manufacturing data. The chip can then be synced with the empower app to help the skier choose the right skis for the conditions and wax them perfectly for the perfect combination of grip and glide. Made at FRANK.